by Michael Rubinstein | Apr 26, 2018 | Digital Marketing
As the CEO or marketing director of a small or medium-sized business, you likely know your way around on-page search engine optimization SEO. But are you also investing in search engine marketing (SEM)?
The majority of businesses in the US plan to devote more resources to their PPC campaigns moving forward based largely on the fact that targeted campaigns can be just as effective as elaborate marketing strategies for a fraction of the cost.
If you’re familiar with both SEO and paid social advertising such as Facebook Ads, then you can easily become a PPC expert and dramatically increase your business’ conversion rates. Read on to find out how.
What Is PPC Marketing?
Since this is a beginner’s guide, let’s start by defining PPC Marketing.
PPC is the abbreviation for “pay-per-click,” meaning that a company pays for each click on a link on a search engine.
Basically, SEO is a way to increase your organic reach, whereas SEM increases your paid reach.
While there are different pay-per-click options such as display marketing and social media paid marketing, search engine advertising is the most popular type of PPC.
With a search engine PPC campaign, marketers bid on links based on keywords that are relevant to their business. The company pays a fee to the search engine every time someone clicks on their link.
Why do you need to spend money on getting visitors to your website when you already have organic traffic? According to the Content Marketing Institute, 55% of B2B marketers and 65% of B2C marketers report that search engine marketing is the most effective way of promoting content.
Sign up for Google Adwords
While it isn’t the only platform to manage PPC advertising, it is the most popular and the one you’ll want to familiarize yourself with on the road to becoming a PPC expert.
Google Adwords allows you to create ads for your business that Google will display based on a user’s search query. Essentially, Google chooses ads to display on the first page of every search based on keywords, a company’s CPC bids, and their Quality Score. Don’t worry, we’ll go into more detail on all of these terms further down in the article!
Before you get started on your PPC campaign, you need to assess the quality of your Landing Pages. Make sure that the links that your ads will point to will be relevant for users, have a persuasive copy, and make it easy to convert visitors to customers.
How to Start a PPC Marketing Campaign
Similar to SEO, PPC marketing starts with keyword research. Considering you build your entire campaign around your keywords, this is an incredibly important step. Unlike SEO where you can target many keywords by adding more content to your website, your PPC keyword list needs to adapt based on the results of your campaign.
Brainstorming PPC Keywords
Start with brainstorming a list of PPC keywords by looking your company’s website landing pages. This should give you an idea of the kind of searches that bring people to your website.
Brainstorm your keywords based on three main categories: brand terms, generic terms, and related terms.
Brand terms include your company’s name and the service or product that you offer. Generic terms omit the brand name in favor of emphasizing a product or service. Finally, related terms are keywords that are a sort of catch-all for customers based on what searches may lead customers to your product.
For example, if we are planning a PPC campaign for the fictitious “London Travel Company”:
- Brand terms – London Travel Company tours, London Travel Company Big Ben
- Generic terms – tours of London, Buckingham Palace tours
- Related terms – London hotels, London public transportation, London tourist sites
Now, there is a fourth category for PPC keywords, which is competitor terms. However, bidding on competitor terms is considerably more expensive, so consider carefully if it’s worthwhile having that as the focus of your campaign.
After you’ve brainstormed your initial list of keywords, add variations based on synonyms. For example with the related term “London tourist sites” above, you could also add “London attractions”, “popular places in London,” etc.
Use a PPC Keyword Concatenation Tool
A trick that PPC experts use are tools like Found’s Ultimate PPC Keyword Concatenation Tool.
This is basically a fancy term for a chain of things. With this tool, categorize and separate the terms your customers search for and insert them into each column. The tool will then generate a list of all the combinations of those words.
First, include keywords that your customers will be searching for. For example, customers of the London Tour Company will also search for hipster bars, fancy restaurants, family attractions, etc. If you put the adjectives in one column, the places in a second, and London in the third column, you get this list of nine terms that are all potential PPC campaign keywords.
- hipster bars London
- hipster restaurants London
- hipster attractions London
- family bars London
- family restaurants London
- family attractions London
- fancy bars London
- fancy restaurants London
- fancy attractions London
Don’t Forget About Voice Search
The number of Google voice search queries increased 35 times from 2008 to 2016. Furthermore, according to Alpine AI’s estimates from early 2018, there are over one billion voice searches per month.
Why is this important for to you as a burgeoning PPC expert? Think about how we “talk” to Google versus how we talk to Siri, Alexa or one of the other digital assistants.
When we type a phrase into Google, we boil it down to the essentials, such as “hipster bars London.” On the other hand, voice searches are more similar to how we actually speak, like “Hey Siri, what are the best hipster bars in London?” You need to include these queries in your list of PPC keywords.
Refine Your Keyword List
Use a keyword research tool to choose the best keywords from your list. A popular tool is the Google Keyword Planner which is accessible from your Google Adwords account.
The reason you need to use a keyword tool to analyze your list is that you need to determine the monthly search volume for each of your potential keywords. PPC experts also look at each keyword’s competition rank as determined by the Adwords Keyword Planner.
A keyword’s competition rank influences the cost of using these terms. A keyword with a high competition rank means it will be more expensive to have a highly ranked ad. To make the most of your PPC campaign budget, look for keywords that have a high search volume and low competition rank.
Negative Keywords
Negative keywords play an important role in helping you control the cost of your PPC campaign. By giving Google a list of negative keywords, you are telling the search engine terms that you do not want your ad to appear in the results for.
The purpose of this is to avoid showing your ads to irrelevant customers and having them click on your ads. Additionally, include keywords that are similar sounding but unrelated to your services or products.
The best way to find negative keywords is by looking at your search query reports. These reports tell you what people are searching for when they find your site. Use the terms from those reports that don’t match your product to create your negative keyword list.
How to Create Your PPC Marketing Campaign
We just want to take a moment here and remind you that Rome wasn’t built in a day, and neither were PPC experts. The key to success as a PPC campaign manager is that your continually analyzing the performance of your keywords and readjusting your ads and campaigns in order to increase traffic and improve conversion rates.
Keyword Matching
Now it’s time to put those keywords to use. The first thing you need to do, even before you write your ads, is to tell Google how you want to bid on search queries.
We just want to take a minute here to explain the difference between search queries and keywords. Very simply, keywords are the terms that you are optimizing your content for, whereas search queries are what people type into a search engine.
You can choose between four match types when building your PPC campaign on AdWords.
A broad match will result in your ad being matched against any queries, no matter how remotely related – even if the search query does not contain your keyword.
Slightly more restrictive is the modified broad match, where Google only displays your ad for search queries that include the keyword you’ve bid on.
The narrowest options are the phrase match and exact match. If you select either of these options, Google will display your ads exclusively to search queries that include your full phrase in the correct order. The difference between the two is that the phrase match accepts search queries that have other words before or after the keyword.
Writing Your Text Ads
Now, for the fun part. It’s time to put your writing skills to the test and write your text ads. Remember that this is your one chance to capture this potential customer and they are looking for ads that are relevant to the product or service they want.
A basic PPC text ad shows a headline, a URL, and a description. Previously, this was limited to two lines. However, Google has recently announced changes to the PPC text ad format.
Google displays the ads with the user’s search query in bold text, so it’s important that these terms are also in your ad. Besides including the relevant keyword, you also need your ad to demonstrate the benefit of choosing your website as well as a call to action to entice the customer to click on your link.
Additionally, Google has ad extensions so that you can add your company’s location, contact info, and images to your ad.
Having relevant ad text isn’t just important for increasing traffic and conversions. It also influences the cost of your ads.
How to Manage Your PPC Campaign
Being able to manage and adjust a PPC campaign is what sets the novices apart from the PPC experts. Having a strong understanding of the following metrics will help you monitor and improve your campaigns over time.
Quality Score
Your Quality Score is assigned by Google based on your keywords and ads. It has a significant impact on how highly your ad is ranked and what Google charges you each time your ad is clicked on.
The Quality Score is determined by your click-through-rate (CTR), ad text, landing pages, and the history of your AdWords account.
Click-Through-Rate (CTR)
CTR is a measurement of the number of clicks an ad receives versus the number of times it has been seen. Each time someone sees your ad, this counts as one impression.
The CTR is a percentage that is calculated by dividing the total clicks on your ad by the total number of impressions.
The question you’re probably asking now is what counts as a good CTR. The answer is that it depends entirely on your industry.
Cost-Per-Click (CPC) Versus Cost-Per-Acquisition (CPA)
As a PPC expert, it is crucial to understand the difference between CPC and CPA. The CPC is the price you pay for each click on your PPC campaign.
Google calculates your CPC as your Competitor AdRank divided by your Quality Score and then adds 0.01.
The CPA, on the other hand, will always be higher than the CPC because this is the cost of a successful conversion and not everyone who visits your website will become a lead. You define what constitutes a conversion when you set up your PPC campaign.
Just like the CPC is affected by your Quality Score, the CPA is as well. As a PPC expert, when monitoring and adjusting your keywords and PPC campaign, you need to work towards having a high Quality Score and a low CPA.
Ready to Declare Yourself a PPC Expert?
Wow, even for a beginner’s guide, we know that was a lot of information to process. Not to mention that Google is undertaking extensive changes to their search engine algorithm in response to mobile’s rise in popularity over desktop searches.
There’s a reason many small and medium-sized businesses outsource their content and search engine marketing to SEO and PPC experts.
Contact TJABO Digital, where we’re committed to helping you design and implement a search engine marketing strategy that works for your business.
by Michael Rubinstein | Apr 11, 2018 | Digital Marketing
Why Your KPIs Are Important for Your Marketing Agency
To track your marketing performance, your marketing agency will track your KPIs. Here’s why they’re important for marketing.
If you’re anything like most business owners, you know all too well how vital sales are to your bottom line.
But are you making use of all the tools at your disposal to ensure that you’re maximizing your profits?
That’s where Key Performance Indicators (or KPIs) come into play in regards to the success of your business.
KPIs are specific measurements that are used to track the progress of certain goals that have been set by an organization.
You may already know about the importance of measuring the most obvious KPIs, such as leads, revenue, and acquisition cost.
But there are quite a few other marketing KPIs that your marketing agency should be tracking for you to make sure that all of your sales campaigns are as effective as possible.
Let’s take a deep dive into KPIs and why they play such an essential role in the work that your marketing agency does for you.
Marketing KPIs Fully Defined
In business development and management, “Key Performance Indicators” tends to be a phrase that is often used but less often understood. All too frequently, they are taken to mean any piece of data that measures performance.
But the truth is that KPIs play a much more important role in your business and what your marketing agency does for your company.
In truth, KPIs may very well be crucial guideposts for every business and how productive and profitable they can become.
Here’s what you need to know about Key Performance Indicators:
- KPIs are an actionable record that keeps your marketing strategy on track
- KPIs allow you to control, manage, and achieve your ideal business goals
Don’t start to worry that you need a ton of metrics to make good use of KPIs! But you do need to pay attention to which ones you choose, track, and take action on.
You want to make sure that your digital marketing agency has a clear picture of what you’re looking to accomplish when you first start the conversation with them about your desired KPIs.
There’s nothing wrong with a simple goal statement like “I want to sell more,” but you might want to get a bit more in-depth to help your business thrive.
Try using goal statements like these:
- Cut sales cycle in half
- Gain 50% more leads
- Get 30% more customers
If you’re clear about where it is you want your business to be in the future, you’ll be able to give your marketing agency the information that it needs to help you form KPIs what will get you there.
Let’s take a look at the top 10 Key Performance Indicators that you should be keeping an eye on for your business.
The Top 10 KPIs to Track
You don’t want to waste time and money on poor marketing activities that aren’t making your business any money, right?
Of course, you don’t! That’s why tracking the right marketing KPIs is so critical to the financial success of your business.
Your marketing agency should be taking a look at these critical Key Performance Indicators to make sure that your company is headed down a profitable path…
1. Revenue from Marketing Campaigns
Your first step in tracking KPIs should be to look into how much money any of the marketing campaigns you’ve taken part in so far has brought into your company.
Getting a real-time idea of your sales revenue is crucial to understanding the effect that your digital marketing efforts have had on your bottom line.
The last thing that you want to do is spend marketing dollars on something that isn’t generating any sales!
If your marketing agency uncovers that a certain campaign isn’t bringing in any profits, they will most likely want to move that money into other, more successful marketing activities.
Want an easy technique for calculating sales revenue from your inbound marketing efforts? Just use this simple formula:
(Total annual sales) – (Total customer revenue from inbound marketing)
2. Lead Acquisition Cost
You also want your marketing agency to keep track of what sales leads are costing you in terms of what it takes to acquire a new customer. This is important in both inbound and outbound marketing campaigns.
In order to calculate your customer acquisition costs, you will need to integrate your CRM platform and marketing automation systems, as well as account for all related costs.
Related costs for inbound marketing include:
- Creative and technical manpower
- Software and relevant technology
- Typical overhead costs for the company
Related costs for outbound marketing include:
- Distribution of advertising materials
- Sales and marketing workforce
- Typical overhead costs for the company
Once you have calculated all of the associated inbound and outbound marketing costs with your marketing agency, you will be able to account directly for new revenue from sales, as well as be able to better budget for marketing campaigns.
This data will help you to improve all of your sales campaign activities and gauge how they have become more effective over time.
3. Average Customer Value
When it comes to inbound marketing, the best way to measure the value of your customers is by reaching out to your current customer base, which will help you to stay in contact with leads, as well as reduce churn and increase customer satisfaction.
Doing this will allow you to expand on the lifetime value of your customers!
How do you calculate the lifetime value of your customer base? Just use this simple formula:
(Average customer sale) x (Average annual sales per customer) x (Average customer retention time)
Another great way to boost the lifetime value of your customer base is to develop some lead nurturing campaigns that make contact with your current customers.
This provides your sales team with the chance to inform your existing customer base about new products, services, or resources.
4. Ratio of Leads to Customers
After putting so much time and effort into your marketing campaigns, it’s critical that you know how many leads your sales team is actually able to close.
Your marketing agency should be helping you to calculate the conversion rate of both qualified and accepted sales leads.
But what’s the difference between qualified leads and accepted leads?
Sales Qualified Leads: These are leads that are considered to be ready for sales based upon their “lead score” or the specific activities they have triggered. Most companies consider a lead who has filled out a “contact sales rep” form to be qualified and ready to buy.
Sales Accepted Leads: These are leads that are considered to simply be future opportunities in the eyes of your sales team, as they have either contacted the prospect directly or have scheduled some form of future contact.
When taking a look at these two types of sales leads, ask yourself:
- Does my campaign capture qualified leads?
- Does my CRM pass those leads to the sales team?
- Does my sales team have a high closing rate?
If you’ve answered “no” to any of these questions, you should meet with your sales team to see if any marketing activities are missing that could improve your lead-to-customer ratio.
Here are five questions to help get the lead conversion conversation started:
- What does our sales process look like?
- What qualities make for a “qualified lead?
- What expectations (high or low) do leads have?
- What are the most common objections you face?
- What do leads have to say about our competitors?
5. Ratio of Traffic to Leads
When it comes to getting the best sales leads possible, understanding your website’s traffic is an integral part of your company’s KPIs.
Are your traffic sources organic, paid, or referred?
If you see a steady increase in your web traffic but your lead count is still low (or worse yet, decreasing) that’s a huge red flag that something is missing in your on-page content.
Your marketing agency should be tracking your traffic-to-lead ratio to make sure that your website design is on-point and working hard to gain you new leads.
6. Sources of Organic Traffic
Your inbound marketing goal is to get the most traffic possible from organic searches.
A high level of organic traffic means that visitors to your site are finding it on their own with search engine inquiries, which minimizes your need to pay to get their attention.
Your marketing agency should know that organic traffic is directly related to your company’s Search Engine Optimization (or SEO) strategy.
And it should be monitoring the traffic sources to your site to make sure that you’re getting the highest number of organic searches possible.
7. Return on Investment of Inbound Marketing
Who doesn’t want to see a return on their investment with their marketing efforts?
Making sure that your marketing agency is calculating your ROI on inbound marketing campaigns is a huge help in boosting your monthly and annual sales performance.
After all, you don’t want to keep increasing the budget for a marketing activity that is actually costing your company money, right?
Want to know your inbound marketing ROI? Use this simple formula to calculate it:
(Sales Performance – Marketing Investment) / Marketing Investment = Inbound Marketing ROI
8. Rate of Landing Page Conversions
So, you’ve got a gorgeous landing page up for your product or service, and it was created with all of the best landing page design practices, but is it converting?
If your landing page isn’t generating leads for your company, it’s useless, no matter how beautiful it is or how much traffic it gets.
You should be monitoring the conversion rate of all of your landing pages and using that data to improve how many leads your landing pages are gaining for you.
Similar to your traffic-to-lead ratio, you’ll know something is wrong with one of your landing pages if it gets a lot of traffic but has a low conversion rate, and your marketing agency should help you come up with a solution for the problem.
You might want to try A/B testing on some of your landing pages to see which one is raking in the highest conversion rate with some of these tactics:
- Change the color of the CTA
- Add more value to your CTA
- Make written content more persuasive
- Add social proof with reviews or share buttons
9. Rate of Social Media Conversions
Many business owners tend to be wary about making use of social media in their inbound marketing efforts, but social media marketing has been shown to be invaluable to a company’s success.
Some of the social media marketing KPIs to look out for include:
- Number of lead conversions from each social network
- Number of customer conversions from each social network
- Percentage of organic traffic generated from each social network
With so many social media platforms like Facebook, Twitter, LinkedIn, and Instagram available to choose from, monitoring the effectiveness of your social media marketing campaigns might seem a bit overwhelming without help.
That’s where your marketing agency should step in and take control of measuring the number of leads, customers, and organic searches that are coming from each and every social network.
This information will help you to determine where you should be focusing your time and effort when it comes to marketing through social media.
10. Rate of Mobile Traffic Conversions
There’s one more area that you should be monitoring for your marketing KPIs, and that’s with mobile website traffic and conversion.
If your site hasn’t been optimized for mobile performance, you’re missing out due to the high number of mobile device users logging onto the web with their smartphones and tablets each day.
Be sure to look into the following mobile traffic conversion data:
- Percentage of mobile visitors
- Number of leads from mobile devices
- Conversion rates on mobile landing pages
Is Your Marketing Agency Working Hard for You?
What’s your best bet for making sure that your digital agency is doing everything that it can to ensure your business is booming?
Stay up to date on digital marketing trends and best practices by reading our blog regularly.
Want to make sure that the digital presence of your business is on-point and effective? We want to help your business thrive!
Contact us to see what we can do to improve your digital marketing today.
by Michael Rubinstein | Jan 28, 2018 | Digital Marketing, SEO
10 Ways SEO and Digital Marketing Boosts Revenue
Your website looks great, and your customer service is unparalleled. Now it’s time to increase your revenue. Here’s how SEO and digital marketing can help.
Are you looking for a way to truly grow your business in 2018?
Every business is hungry for expansion, because expansion means more revenue. With a changing market, however, it can be hard to identify cost-effective ways to boost profit margins and grow your customer base.
This year, you won’t have to bring on an entirely new department in order to rake in the numbers you’re craving.
SEO and digital marketing are the way of the future when it comes to business growth.
Whether or not you’ve dabbled in SEO or other online marketing efforts, we’ve got insight into how these techniques can transform your company, no matter what industry you’re a part of.
Read on for more!
1. Increase Brand Visibility
This is one of the biggest reasons why solid SEO and digital marketing efforts can absolutely transform your business.
The principle is simple. The more visible your brand is to multiple audiences, the greater your chances are for gathering more customers and raking in the revenue.
This is the heart of marketing, no matter where you’re coming from and whom you are trying to reach. Your goal is to get noticed, because that’s the first step in the conversion process.
Search Engine Optimization (SEO) works exactly from this principle. Simply put, SEO means optimizing your online content in such a way that your web pages, blog posts, and/or social media content will appear at the top of search engine listings.
Think about a typical Google search that you make. What do you type into the search box? What do you look at after you press ‘Enter’?
Chances are, you type a succinct keyword or phrase–such as “digital marketing trends in 2018”–into Google and browse the results that are toward the top of the search listings.
You may click to page 2 of Google’s results, but this would only be if you didn’t find a satisfying answer on the first page.
Businesses realize that the prime digital real estate lies in these higher rankings on page one of search results. The good news is that you can snag that prime real estate and enjoy the subsequent brand visibility by implementing SEO.
Local SEO, which we’ll talk about in point #7, can leverage your brand visibility with local communities and audiences.
The internet is a massive platform, and everyone makes searches of some kind through sites like Google and Bing.
SEO helps you take advantage of this by giving you the highest possible ranking and helping you be digitally seen.
2. Mobile Is the Future
Mobile devices are everywhere, and this will continue to be the case in 2018 and beyond.
People use tablets and cell phones to read the news, search for key information throughout the day, and communicate through apps.
When it comes to making Google searches, more people make these searches using a mobile device than a desktop computer. This means that you’ve got a massive marketplace at your fingertips: the mobile user audience.
SEO and digital marketing harness the full power of this fact.
For one thing, digital marketing can be tailored specifically for mobile users.
You can take your digital marketing game to the next level simply by making sure that your website is optimized for mobile use! This means that anyone can access your site from any device and your online content will adapt to the screen size of the device the visitor is using.
Because over a third of e-newsletter readers access newsletter content through mobile devices, starting up an email campaign can also boost your brand visibility and revenues.
Maybe you launch an app for your company. This alone can take advantage of the fact that most new media consumption is happening through apps.
The good news about all of this is that optimizing your site for mobile use, sending out e-newsletter campaigns, and launching an app are cost-effective digital marketing solutions.
SEO makes your content more visible in search results.
And because most people making searches use mobile devices, a solid SEO and digital marketing strategy means that your brand will be highly visible to consumers 24/7.
3. Leverage Your Website
All SEO and digital marketing efforts have a common origin: your website.
If you just spent a lot of money on transforming your web design, don’t worry–that investment won’t go to waste. By implementing SEO and digital marketing, you’ll be shining the spotlight more brightly on your website.
Your website is a critical component of all marketing efforts. It can determine so many things, most especially your conversion rate and overall revenue.
What’s more, your business website gives visitors a valuable first impression of your brand. It can provide a specific user experience that can nurture leads or send them running.
You can boost revenues simply by wooing a customer with your website and enabling a purchase right then and there!
With such a powerful tool at your fingertips, it’s important to do everything you can to leverage it. SEO and digital marketing can help.
A solid SEO campaign will make sure that all pages on your website are optimized for specific keywords and phrases that people may search for. This includes any blog posts that you may have and any other content out there on the world wide web.
This means that users will have greater access to all of your website content at all times, and not just the home page.
What’s more, you’ll be making sure with your digital marketing efforts that your website is behind every bit of content you promote.
This is essential because your website is the heart of your revenue operations: sending a consumer to your website is equivalent to sending a customer through your brick-and-mortar front doors.
4. Influence Purchase Decisions
SEO can help customers make that decision to actually buy and stay with your brand, directly boosting revenues.
The right SEO campaign will make sure that your brand is highly visible, and visible everywhere.
Digital marketing will supplement this by producing valuable, optimized content through a variety of channels, including social media, radio, T.V., and email.
When customers see a brand everywhere and across many different channels, they’re more likely to view that brand as credible, authoritative, and well-known.
They’ll feel more confident making a purchase from you as a result.
What’s more, SEO is a non-intrusive form of digital marketing. It never directly makes a sales pitch or asks for customers to fork over money.
5. SEO is Cost-Effective
The great beauty of SEO and digital marketing is that both are highly cost-effective for businesses everywhere. Web design, customer service training, and printing services can quickly add up.
But both SEO and digital marketing are, well, digital. While it’s important to rely on experts when implementing either, these services are highly affordable.
What’s more, both are significant investments that always have a high ROI.
SEO can help you get the brand visibility you need at the beginning in order to stay afloat in the future. Digital marketing can help you target new audiences you never thought you’d reach.
Brand visibility and audience reach are valuable results that can directly improve profit margins, at a very little cost to you.
6. Bring in Local Audiences
Local SEO means optimizing your digital content to reach local audiences. This may mean optimizing content for searches like “sustainable clothing store in Montreal” or “candy store nearby.”
Local SEO also ensures that you have multiple local citations through Google My Business, Yelp, and/or TripAdvisor. As a result, whenever someone performs a local search, if your business is in the area it will pop up at the top of search listings.
In this way, SEO can help bring in more local clientele through your doors. This is essential for startups or businesses with an emphatically local presence.
What’s more, you can optimize any other digital marketing efforts for local searches. For example, you can advertise a local event on Facebook and optimize these ads for keyword searches.
More locals means a more powerful reputation within your community. But this also means quite literally higher profits.
7. Make the Most of Content Marketing
Content marketing is the most important form of advertising out there.
This is because consumers are more likely to follow brands that produce intriguing, entertaining, or useful content. They are becoming pickier in a certain way, prioritizing companies that don’t immediately spout sales pitches.
Luckily, SEO and digital marketing will help you make the most of this trend.
A solid digital marketing campaign will identify the type of content that’s popular and where to implement it for the best results.
For example, let’s say you want to make the most of the fact that video is topping the charts of popular media forms. A powerful digital marketing campaign would incorporate video but take it one step further by introducing live video.
Live video doubles the engagement level of viewers. What’s more, video is searchable. Enter SEO.
Keep up with valuable content marketing trends by pursuing SEO and digital marketing efforts.
8. Rope in Social Media
SEO and digital marketing love social media. And guess what? Consumers also love social media.
Digital marketing and SEO help leverage your social media efforts in one go. This is because you can optimize all content you post on social media for specific keywords.
What’s more, launching a digital marketing campaign that brings in social media specifically can target users in a wildly effective way.
Remember what we said about the power of video? You can use Facebook Live to engage with your users face-to-face (literally!), implement SEO, and launch a digital marketing campaign.
All at the same time.
Can we get a round of applause?
It’s not just Facebook that’s a key player here. Instagram, Twitter, SnapChat, and LinkedIn can all play the digital marketing game, helping you engage with users and get more conversions.
9. Get More Reviews
When you optimize your digital content for local searches, you give consumers a chance to write reviews about your services or products.
Online reviews are absolutely critical for you as a business. In fact, over eighty percent of consumers will make their choice about a purchase based off of an online review!
It’s important to generate consistent positive reviews from customers in order to grow your business.
There are many ways you can do this with SEO and digital marketing. With digital marketing, you can build a campaign around generating online reviews.
For example, you can launch a social media campaign that gives a special discount or promotion access to everyone who writes a review for your service. Perhaps you’ll enter all reviewers into a raffle.
The result is increased user engagement, a variety of leads, and more reviews! It’s that easy.
The best local SEO campaign will make sure that you have a variety of online citations. People who find your business through Yelp will be more likely to leave a review there if they check you out.
10. Reach New Markets
Lastly, the digital marketplace is expansive, and it’s only going to keep on growing. You maximize your brand reach simply by jumping into this marketplace.
It’s important to jump into this marketplace with strategy and foresight, however. SEO and digital marketing will help you identify the right markets within this global market.
What’s more, they will also help you reach audiences you never thought you’d reach. Local SEO can bring in a fresh local demographic, but global SEO can reach audiences of different mindsets, ages, and needs.
Digital marketing has the same capacity to generate content and technology that can reach new markets.
As a result, you’ll be expanding your reach and profit margins.
SEO and Digital Marketing: Final Thoughts
We are rapidly approaching a fully digital world. It’s important to make the most of this in your effort to boost your revenue.
Take advantage of SEO and digital marketing in order to expand your brand reach, bring in local customers, and leverage your social media channels. Transform your brand visibility for the better with a strategic SEO campaign. Introduce compelling and relevant content in your digital marketing efforts.
At the end of the day, both digital marketing and SEO can drive traffic to your website and help you engage with customers in the right way.
At Tjabo Digital, we don’t just believe in digital marketing and the power of SEO. We believe in pure business growth, and we’re here to help you achieve it through digital means.
Start a conversation with us today to see what we can do for your revenue!
