Analysis and testing

Before any analysis and testing are done, you need to properly identify your KPIs as they are the indicators of if you are meeting your goals or not. You can never make assumptions that things will work perfectly the first time. Some actions work better than expected while others simply don’t work. Therefore, it is important to track all your social media activities to see the ones that delivered and those that didn’t.

Once the analysis data starts coming in, re-evaluate your actions regularly. Use the information gained to test campaigns and different posts.  The right analysis and testing strategy empower even a small business to compete with global brands.

Why are analysis and testing important?

Analysis and testing make you aware of the social marketing efforts that are bearing fruits and those that are probably a waste of time and resources. You get to know which actions deliver the best results and increase your social efforts.

We help you analyze and test your social efforts and make real-time strategy adjustments. We make your social media strategy a living document that changes with the changes in the social sphere.