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  • Google algorithm update
    If you know your way around SEO, then the words “Google algorithm update” are probably the bane of your existence. Of course, if you know SEO, you also know that SEO and digital marketing will change your business for the better. Which means you’re stuck weathering the storm of algorithm changes. Here, we’re walking you through a few key updates, the most recent changes to Google’s search formula, and what you can do to keep your SEO evergreen (and Google-proof).
  • PPC expert
    As the CEO or marketing director of a small or medium-sized business, you likely know your way around on-page search engine optimization SEO. But are you also investing in search engine marketing (SEM)? The majority of businesses in the US plan to devote more resources to their PPC campaigns moving forward based largely on the fact that targeted campaigns can be just as effective as elaborate marketing strategies for a fraction of the cost. If you’re familiar with both SEO
  • Why Your KPIs Are Important for Your Marketing Agency To track your marketing performance, your marketing agency will track your KPIs. Here’s why they’re important for marketing. If you’re anything like most business owners, you know all too well how vital sales are to your bottom line. But are you making use of all the tools at your disposal to ensure that you’re maximizing your profits? That’s where Key Performance Indicators (or KPIs) come into play in regards to the
  • SEO for Growth: What You Need to Know Does your business need some improvement? Here’s why every business should use SEO for growth. Most professionals understand the basics of SEO. But how familiar are you with leveraging SEO for growth? Your next SEO initiative might be the growth driver you’re missing. Getting started with SEO isn’t complicated. Even small companies have expertise in this area. But most companies aren’t aligning SEO performance with their business growth. Attribution is what drives
  • Online Marketing / Diagramm mit Symbole
    10 Ways SEO and Digital Marketing Boosts Revenue Your website looks great, and your customer service is unparalleled. Now it’s time to increase your revenue. Here’s how SEO and digital marketing can help. Are you looking for a way to truly grow your business in 2018? Every business is hungry for expansion, because expansion means more revenue. With a changing market, however, it can be hard to identify cost-effective ways to boost profit margins and grow your customer base. This
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