Website content audits are carried out to ensure your existing content is accurate, engaging, and relevant. A good content audit is meant to show you the gaps in your content that need to be filled and reveal areas that are obsolete to your current audience. Once the audit has been completed, old content can be repurposed or reformatted to make it more relevant.
It should be done periodically to fine-tune content issues that can be addressed to improve website performance. You can liken it to a spring clean-up exercise done to make the house look better.
Why are content audits important?
Content audits identify opportunities for content repurposing. Its time consuming and not easy to create fresh content. Content repurposing can help you get better SEO ranking faster than new content. It also reveals gaps in your content that skip something that your audience is looking for. With content audits, you get to identify and fix broken links improving your brand’s accessibility.
We help you perform a comprehensive content audit that reveals data to be trashed, edited, reformatted, repurposed, optimized or created from scratch. When done correctly, your website will be taken to a whole other level.
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