Conversion Rate Optimization
Any engagement that fulfills a webpage’s goals is counted as a conversion. The goals include hiring for a service, making a purchase, downloading an e-Book, newsletter signup, answer a survey, giving feedback, etc. Wikipedia definition of Conversion Rate Optimization (CRO) is so on point that you can’t explain it in easier terms.
“In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that converts into customers, or more generally, takes any desired action on a webpage.”
Why is Conversion Rate Optimization important?
CRO helps you get more insight into your target audience. It helps you understand their needs and what messaging best communicate to them. Conversion rate optimization is a guarantee for better returns on your investment. It makes your online business scalable as you are in a position to convert web browsers into customers.
With our CRO expertise, we study what works for your audience to create a better user experience and build trust with your target audience. Web analytics, user testing, on-site surveys, satisfaction surveys, are some of the methods that help us know where what, and who to optimize for.
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