Marketing campaigns are carried out to achieve specific marketing goals. Campaign creation is a step-by-step detailed process that entails all the resources and execution plans required to achieve the set marketing goals. It is useful to businesses of any size and type.
A successful campaign involves: defining your goals and KPIs, target audience, creating a buyer persona, assessing your budget, determining your incentive, choosing your communication channels, doing keyword research, creating ads, creating an optimized landing page, posting ads and managing social media profiles, email marketing, and measuring/tracking success.
Why is campaign creation important?
Campaign creation is the key to making your brand visible and attracting customers or visitors to your business. Not only that, a digital campaign is one of the greatest methods of launching a new product or service as it creates awareness. Campaigns ensure your brand reaches out to people, interacts with them to generate leads, converts them to paying customers, and continues to engage them in building a long-term relationship with them.
At Tjabo, we create digital campaigns that increase your website and social presence. We help you through online PR, search marketing, social media marketing, interactive ads creation, opt-in-emails, and creating online partnerships.
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